Beer and Wine Store Franchise in Alberta
Beer and Wine Store Franchise in Alberta
Looking to own a beer and wine store franchise in Alberta? The Market On offers a beverage-led retail concept that’s perfectly suited for Alberta’s thriving economy, fast-growing cities, and strong demand for alcohol retail. With beer, wine, and ready-to-drink beverages as the foundation, this franchise opportunity allows you to serve Albertans with premium alcohol products, grocery essentials, and everyday convenience in one efficient retail experience.
Whether opening in Calgary, Edmonton, Red Deer, Lethbridge, or any of Alberta’s growing communities, your beer and wine store franchise in Alberta can quickly become a trusted destination for quality beverages and daily shopping.
Why Choose The Market On for Your Beer and Wine Store Franchise in Alberta?
1. Lead with Beer
Beer, wine, and ready-to-drink beverages are high-demand products across Alberta’s urban centers and suburban neighbourhoods. Your beer and wine store franchise in Alberta places these core categories front and center, generating steady daily traffic from professionals, families, and residents seeking variety, convenience, and premium selections.
2. Full-Category Integration for Maximum Sales
While alcohol drives traffic, your store offers Albertans a full range of additional products that keep customers returning:
- Domestic, imported, and Alberta craft beers
- Wine options suited for every taste and occasion
- RTD cocktails, coolers, and seltzers
- Fresh produce, dairy, and grocery staples
- Frozen meals and grab-and-go food for busy households
- Coffee, smoothies, and bakery items for everyday stops
This full assortment helps maximize customer purchases and builds long-term loyalty.
3. Built for Alberta’s
Shoppers
Albertans value efficient, premium shopping experiences that fit into their busy lives. Your beer and wine store franchise in Alberta offers:
- Clean, modern layouts for fast, convenient shopping
- Seasonal alcohol promotions aligned with Alberta’s events and holidays
- Inventory flexibility to serve both urban professionals and suburban families
- A polished retail environment that exceeds expectations of traditional corner stores
Franchise Support Tailored for Alberta
The Market On offers complete franchise support to ensure your beer and wine store franchise in Alberta launches smoothly and operates efficiently:
Royalties: 2% on alcohol, food & grocery; 1% on tobacco and lottery
Assistance securing premium retail locations across Alberta
Comprehensive franchisee and staff training
Reliable supplier partnerships for alcohol, grocery, and convenience products
Ongoing marketing, business development, and operational support
What Makes This Beer and Wine Franchise Ideal for Alberta?
Alcohol-Led Design
Beer, wine, and RTDs are positioned as your store’s primary sales drivers, generating steady customer visits.
Bigger Baskets
Customers often pair alcohol purchases with groceries, meals, and essentials—boosting overall revenue.
Community Flexibility
Inventory and product offerings can be adapted for major Alberta cities as well as suburban and rural markets.
Franchise Investment Snapshot
Franchise
Fee
$20,000 + HST
Setup & Training Fee
$25,000
Royalties
2% on alcohol, food & grocery; 1% on tobacco/lottery
Development Costs
$150–$250 per sq. ft.
Annual Local Marketing
Minimum $5,000
What You’ll Offer in Your Store
- Domestic and Alberta craft beer
- Wines for all occasions and preferences
- Ready-to-drink cocktails, seltzers, and coolers
- Fresh produce and frozen meals
- Grocery essentials and household items
- Coffee, smoothies & bakery products
- Tobacco and lottery services
- Pet care and seasonal merchandise
How to Launch Your Beer and Wine Store Franchise in Alberta
1
Submit Your
Application
Tell us about your business goals and vision.
2
Review the
Opportunity
Review franchise benefits, financial details, and growth potential.
3
Get
Approved
Complete your Franchise Disclosure Document and proceed.
4
Secure Your
Location
We assist with site selection across Alberta’s top retail markets.
5
Open Your
Doors
Receive full training, store setup assistance, and marketing support.
Why Alberta’s Explosive Growth Makes Now the Perfect Time to Open a Market On Beer & Wine Store Franchise
Alberta is thriving with record-breaking growth—adding over 202,000 new residents in just one year, thanks to a strong economy, rising immigration, and an influx of Canadians relocating from other provinces (CIC News, ATB Financial). Cities like Calgary and Edmonton are leading the way, with major residential and retail developments underway and vibrant, diverse communities fueling demand for modern, convenient shopping options (Global News). This momentum makes Alberta a perfect landscape for launching The Market On—a franchise that blends craft beer, fine wine, gourmet meals, and daily essentials in one convenient store. With low franchise fees, full support, and a scalable model, The Market On is built to thrive in Alberta’s booming, future-forward communities.
EXPLORE OTHER THE MARKET ON OPPORTUNITIES
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Waterloo: See how our beer & wine model works in a vibrant, university-centred setting—check out our Beer and Wine Store Franchise in Waterloo: The Market On – The Market On
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Oakville: Explore how we support franchisees in affluent, high-demand markets like Oakville—Beer and Wine Store Franchise in Oakville: The Market On – The Market On
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Kitchener: Learn about our beverage-led retail model in Kitchener: The Market On – The Market On
ABOUT US
Since 1981, Hasty Market has grown from one location to over 130 stores—read our story to learn how The Market On blends local grocer charm with modern convenience.
Start Your Beer and Wine Store Franchise in Alberta Today
With Alberta’s steady population growth, strong economy, and high demand for alcohol retail, now is the ideal time to open a beer and wine store franchise in Alberta. The Market On provides the proven system, full franchise support, and beverage-led business model to help you succeed province-wide.
Ready to get started? Contact us today to explore franchise opportunities across Alberta.
Grow With Us Today!
Curious how the franchise process works? Visit our comprehensive Franchise with Us page to review investment steps, support, and training
Take the first step toward a rewarding journey with The Market On. Together, we’ll build a successful business that serves your community and grows with your vision.
Want to discover our current store footprint? Check out Store Locations to find franchisee stories across Ontario.
For comparison, our convenience model in urban markets like Toronto is detailed here: Convenience Store Franchise – Toronto.

