Beer and Wine Store Franchise in Ontario
Tap Into a Thriving Retail Opportunity
Looking to own a beer and wine store franchise in Ontario? The Market On offers a high-demand, beverage-led retail concept that places beer, wine, and ready-to-drink products at the heart of the shopping experience. This isn’t your average corner store—it’s a modern, curated convenience hub where alcoholic beverages drive sales, supported by quality food and grocery offerings.
Whether you’re launching in an urban hotspot or a growing suburban neighbourhood, your beer and wine store franchise in Ontario can become a local destination for premium drinks, everyday essentials, and exceptional convenience.
Why Choose The Market On For Your Beer and Wine Store Franchise in Ontario?
1. Lead with Beer
Beer, wine, and ready-to-drink beverages are the cornerstone of your store’s offering—positioned not as secondary add-ons, but as top-tier, high-demand categories. This focus draws frequent foot traffic and establishes your beer and wine store franchise in Ontario as a go-to destination for adult shoppers seeking quality and convenience in one location.
2. Full-Category Integration for Maximum Sales
While alcohol is the core, your store also supports add-on sales across multiple complementary product lines:
- National and local beer brands
- Wine selections at various price points
- Chilled RTD beverages and cocktails
- Fresh produce and grocery staples
- Frozen meals and hot grab-and-go items
- Premium coffee, smoothies, and snacks
This integrated model increases both customer dwell time and average purchase size.
3. Built for Modern
Shoppers
Today’s consumers expect more from their neighbourhood store—more quality, more variety, and a clean, enjoyable space. Your beer and wine store franchise in Ontario delivers all of that and more:
- Organized layouts with easy product navigation
- Locally adapted product assortment
- Alcohol-focused promotions and seasonal displays
- A warm, professional retail experience from entry to checkout
Support That Sets You Up for Success
Owning a beer and wine store franchise in Ontario through The Market On means you’ll never go it alone. Our full-service franchise package includes:
Low royalties: 2% on core sales, 1% on tobacco and lottery
End-to-end store planning and setup
Help with lease negotiation and location selection
Comprehensive training for you and your staff
Access to trusted alcohol distributors and national vendors
We handle the operational systems so you can focus on growing your customer base.
What Makes This Beer and Wine Franchise Different?
Alcohol-Led Design
Beer, wine, and RTDs are your primary traffic drivers—not side shelves.
Bigger Baskets
Customers coming for alcohol often pick up groceries, snacks, and meals too.
Market Flexibility
Your store layout and inventory can adapt to community needs and preferences, from city cores to suburban neighbourhoods.
Franchise Investment Snapshot
Franchise
Fee
$20,000 + HST
Setup & Training Fee
$25,000
Royalties
2% on alcohol, food & grocery; 1% on tobacco/lottery
Development Costs
$150–$250 per sq. ft.
Annual Local Marketing
Minimum $5,000
What You’ll Offer in Your Store
- Domestic and craft beer
- Wine in a range of varietals and price points
- Ready-to-drink cocktails and seltzers
- Chilled snacks and frozen meals
- Everyday groceries and essentials
- Fresh bakery, coffee, and smoothies
- Tobacco and lottery services
- Pet care and seasonal products
How to Launch Your Beer and Wine Store Franchise in Ontario
1
Submit Your
Application
Tell us about your business goals and vision.
2
Review the
Opportunity
Get detailed info on our franchise model, financials, and support.
3
Get
Approved
Sign your Franchise Disclosure Document and prepare for launch.
4
Secure Your
Location
We’ll help find and negotiate the right site.
5
Open Your
Doors
Receive training, setup help, and marketing support for launch success.
Why Ontario's Explosive Growth Makes Now the Perfect Time to Open a Market On Beer & Wine Store Franchise
Opening a The Market On franchise in Ontario is a compelling opportunity due to the province’s strong economy, high consumer demand for convenience, and shifting urban design trends. A key factor supporting franchise success is the growth of mixed-use developments across urban and suburban communities, where residential, retail, and transit spaces are integrated to encourage walkable, high-traffic environments—ideal for modern convenience models like The Market On (Ontario Mixed-Use Development Trends – OREA). In addition, consumer habits across Ontario are shifting toward premium convenience, as shoppers increasingly prefer stores that offer fresh food, ready meals, and specialty items in one stop (Retail Council of Canada, Grocery Trends Report 2024). The Market On’s hybrid concept—offering groceries, grab-and-go meals, and alcoholic beverages—aligns perfectly with these evolving preferences, making Ontario an ideal province for sustainable franchise expansion.
EXPLORE OTHER THE MARKET ON OPPORTUNITIES
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Hamilton: Explore franchise opportunities in Hamilton’s growing market—Beer and Wine Store Franchise in Hamilton: The Market On The Market On – The Market OnThe Market On – The Market On
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London: Learn about our franchise model in London—Beer and Wine Store Franchise in London: The Market On The Market On – The Market OnThe Market On – The Market On
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Toronto: Franchise in Canada’s most dynamic city—Beer and Wine Store Franchise in Toronto: The Market On
Grow With Us Today!
Take the first step toward a rewarding journey with The Market On. Together, we’ll build a successful business that serves your community and grows with your vision.
Curious how the franchise process works? Visit our comprehensive Franchise with Us page to review investment steps, support, and training
Want to discover our current store footprint? Check out Store Locations to find franchisee stories across Ontario.
For comparison, our convenience model in urban markets like Toronto is detailed here: Convenience Store Franchise – Toronto.
ABOUT US
Since 1981, Hasty Market has grown from one location to over 130 stores—read our story to learn how The Market On blends local grocer charm with modern convenience.
Start Your Beer and Wine Store Franchise in Ontario Today
The retail alcohol market in Ontario is evolving—and The Market On puts you at the forefront. When you launch a beer and wine store franchise in Ontario with us, you’re investing in a business that blends product leadership, retail innovation, and proven operational systems.
Ready to get started? Reach out now to discover available territories and take the first step toward franchise ownership with The Market On.

